Your brand tells the world and your audience your purpose in this world. A brand strategy outlines why a brand exists, how a brand will position itself in the marketplace, and how and why it will connect with its target audience. It involves creating a unique brand identity that differentiates the company from competitors, resonates with audience, and establishes a audience-centered reason-to-be.

A data-informed, well-executed brand strategy establishes and maintains a partnership with the target audience by building awareness, trust, affinity, and loyalty, which drives long-term stability and growth. VH can help identify and define these levers for your brand. No two projects look the same. Projects start with a consultations where needs can be understood and explored, before a bespoke proposal is presented

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With VH, strategic branding projects typically establish and affirm:

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• Brand Identity: core values, personality, and messaging that define the brand.

• Brand Positioning: Defines a space in the market that the brand owns by being the best option for customers, based on the customer’s prioritization of specific needs, attributes, expertise, and/or other unique, specialized, preferred, or optimized features.

• Target Audience: understanding of the ideal customer base, which may include different segments or stakeholders.

• Brand Value: This is customers’ perception of the brand. Strong brand value means that the connection and partnerships customers have with your brand is stronger than those with competitors.