Events: Dinner Party

Between 2014 and 2016, Mint led the event design, marketing, and production of 13 immersive dining experiences at locations across New York City for Brooklyn Brewery. Created for paid, media, and B2B partner audiences of 50-70 per event, these events centered brand awareness, brand experience, cultivating brand affinity, product sampling, and content creation. Each themed dinner invited diners to escape into the experience on every level as well as learn something about their food environment along with their food. Themes ranged from historic New York dining to food production themed dinner in the heart of a Brooklyn-based urban rooftop farm and food manufacturing incubator (Brooklyn Foodworks).