Events: Cloaking Device Beer Release Party

In honor of Valentine's Day and the release of Brooklyn Brewery's Cloaking Device, a limited offering, Mint designed, planned and produced a release party that invited guests (the public, media, and B2B partners) to immerse themselves in the taste and brand of the beer. This masquerade affair featured sensory bars where the beer's unique flavor and aroma could be appreciated, explored and understood through education, activation stations to keep patrons engaged, a full beer bar to complement the limited offering, and specialty decor to fully make the evening. The release party drew media attention, facilitated early sampling amongst key influencers and tastemakers, warmed the market, and educated those who would be selling the beer in market.